FOR IMMEDIATE RELEASE
UpsideDown Underground Reveals Its True Form: A Portal-Based Cinematic Music Universe
Portal 1 – HallowSound EP Now Live at UpsideDownUnderground.com
Los Angeles, CA — UpsideDown Underground officially unveils its core identity today: a portal-based cinematic music universe where each EP is not just a collection of songs — but an entire world listeners step into.
Until now, the public has only seen fragments of the UpsideDown Underground experience. Today marks the reveal:
Every EP is a Portal.
Every Portal is a world.
And every world is a cinematic journey.
🔻 INTRODUCING PORTALS
Portals are self-contained universes built around a single theme, emotion, and aesthetic. Each one blends:
- Cinematic visuals
- Reimagined sample flips
- Atmospheric world-building
- Short films and music videos
- A curated playlist experience on YouTube
Instead of simply releasing an EP, UpsideDown Underground opens a portal — an entry point into a different dimension of sound and story.
Listeners don’t just hear the music.
They enter another world.
🎃 PORTAL 1: HALLOWSOUND EP
Now available at UpsideDownUnderground.com → Portals → Portal 1
Portal 1 — HallowSound EP — is the first official universe inside the UpsideDown Underground system: a Halloween-themed sonic world built on cinematic tension, midnight atmosphere, and dark soulful reinterpretations of classic hip-hop and soul.
Each track serves as a chapter inside the Halloween portal:
- Enter the UpsideDown — Entering The UpsideDown Halloween Portal
- Diary of Your Soul — Johnny Mathis x GraveDiggaz
- It’s Raining — Teddy Pendergrass x Rakewon
- Black Moons — Barry White x Black Moon
- Curtain Call — The Halloween Portal’s Final Breath Before Exiting
These tracks are available both as individual songs and as a linked cinematic playlist that defines the visual experience of the portal.
🎥 CINEMATIC MUSIC AT ITS CORE
Upside Down Underground is built on a simple but radical belief:
Music should be experienced, not just heard.
Every portal includes a visual counterpart — films, animations, and AI-driven scenes designed to immerse the listener deeper into the world.
The intent is not to create “music videos” but cinematic portals:
visual narratives that enhance each track and pull the audience across dimensions.
Through UpsideDownUnderground.com, visitors can:
- Enter a portal
- Watch the full playlist of cinematic sequences
- Explore the music in order
- Experience the portal exactly as designed
Each portal is a universe.
Each universe is a story.
🌐 HOW TO ENTER THE PORTALS
Fans can access all current and future portals directly through the site:
UpsideDownUnderground.com → Portals
Each portal page includes:
- Portal Title (e.g., Portal 1 – HallowSound EP)
- Full tracklist
- Individual song access
- Linked cinematic playlist on YouTube
- The visual world created around the EP
Portal 1 HallowSound EP, is available now with more portals scheduled to unlock soon.
🗣️ QUOTE FROM PHARAOH MC
“UpsideDown Underground was never meant to be just an EP or just a song. It was always a world — a hidden universe waiting to be opened. These portals are our way of bringing listeners inside the story, one cinematic dimension at a time.”
— Pharaoh MC, Founder of UpsideDown Underground
🔮 THE PORTAL ERA HAS BEGUN
Portal 1 is only the beginning.
New portals — each with their own theme, aesthetic, and cinematic identity — are already in development and will be announced through the Portals menu and official playlists.
Stay tuned.
Stay underground.
Enter the portals.
IN ASSOCIATION WITH HEAVIEHEAD
HeavieHead is a creative collective and cultural engine rooted in legacy, rebellion, and artistic evolution. It blends classic hip-hop values with experimental futurism, crafting art that feels ancestral and forward-facing at once. More than a label — it’s a renaissance network powered by spirit, loyalty, and vision.
HeavieHead stands for independence, myth-making, and fearless creativity —
not chasing the industry, but world-building beyond it.
PRESS CONTACT
UpsideDown Underground
www.UpsideDownUnderground.com
press@UpsideDownUnderground.com